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Fader'southward editor in chief calls the eclectic collective's rise 'a special moment.'
By Steven Roberts
Odd Future's Tyler, the Creator
Photo: Getty Images
Over the past few months, Odd Future have exploded onto the music scene, leading the charge for the New West. But though they hail from Los Angeles, the collective really prefers to be known equally "new rap group Odd Future" as opposed to "new L.A. rap grouping Odd Futurity." This penchant for not existence boxed in is part of what's fueled their success, which has seen them performing at the mtvU Woodies; in the pages of most every skate, music and popular-culture publication; taking over "Late Night With Jimmy Fallon"; and even parodying themselves in a Funny or Die spoof.
While the last few months may have seemed similar a whirlwind, the group isn't an overnight-success story. Tyler, the Creator, Domo Genesis, Hodgy Beats, Left Brain and the rest of the gang have been making noise for quite some fourth dimension. They've released more than ten albums over the last two years and made meaning waves secret and on the Internet, building a substantial, loyal post-obit thanks to their attention to lyrical detail and "I don't requite a f---" attitude.
"Information technology seems like in that location'southward been kind of a divide in hip-hop, where the people that are quote-unquote lyricists are very serious about their craft and don't seem like they're having very much fun at all," said Andrew "Noz" Nosnitsky. "And the party-oriented stuff is more the guys like Waka Flocka and dudes who are like, 'Nah, I don't care about lyrics at all.' "
Noz, who wrote OF's Billboard encompass story, said the group appeals to people on both sides of the fence. Tyler has been vocal about his love of Waka Flocka Flame and his disdain for overly critical hip-hop heads, but his coiffure's lyrical prowess can't exist ignored.
Fader Editor in Chief Matthew Schnipper agreed that OF's mixture of bedlam and lyricism fabricated for something special.
"In that location'due south ever people making expert things, and in that location's always people running around trying to be ridiculous," Schnipper told MTV News. "When the two things come together, information technology's a special moment."
1 special moment was the group'due south appearance on "Late Night With Jimmy Fallon." A masked Tyler and Hodgy Beats took the phase aslope the Roots to deliver an unforgettable, manic performance of Tyler's "Sandwitches." The operation garnered OF enough of mainstream attending.
"Our musical guy Jonathan said, 'Yeah, Odd Time to come is coming in three weeks,' and I was like, 'Nah, not that Odd Hereafter. Maybe information technology's some rock ring chosen Odd Future,' " Roots drummer ?uestlove recalled of the "Late Dark" gig. "And he's similar, 'No, no that Odd Future,' and the first thing I idea of was, 'Oh, damn. I'm gonna lose my job!' ... It's been a long time since something to the level of N.W.A has been that menacing and that scary."
Schnipper also said Odd Future owed a lot of their success to new fans joining their circus. OF had released a bevy of free albums before they caught the mainstream'south attention, leaving newcomers with a lot to catch up on.
"By the time everyone jumped on them, they had already had a full trunk of piece of work that had already been on the Internet and around, then I think to some degree, that'south heady, because here is somebody you didn't know well-nigh, and and so you tin get to page 102 on a Tumblr and 4 meg mixtapes. There's a trunk of work there to be explored that's all pretty solid."
Stick with us all calendar week equally MTV News turns the spotlight on the New Westward, including a special edition of "RapFix Live" with Cali's own Tyga on Wed at iv p.thousand. ET on MTV.com. We're bringing you the next wave of hip-hop acts helping restore religion in the 50.A. rap scene. From groups like Odd Future to rise MCs like Dom Kennedy, nosotros'll bring yous upwardly close and personal to these artists as they carve their ain lanes in the postal service-gangsta rap era. Go on it locked here for the next week for more on the West Declension upward-and-comers!
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